To identify the right CRM solutions for your business, you first need to understand what CRM is. Customer Relationship Management is a way of doing business and it requires a strategy from which you will define processes that can be supported by people and software.
Where most folks get it wrong is by confining CRM to the sales organization, or customer service or marketing. The fact is, each of those areas is a critical part of CRM and there could even be an impact in some of your back office groups as well. (more…)